branding for 2013

One of my goals for 2013 is to maintain consistency for my craft fair booth and my business in general. I ran through most of my business card stash at the end of the 2012 holiday season. It seemed like a good excuse to get a new logo together and develop new business materials with it.

Some of you have already seen the first image on Facebook. I posted a couple different versions of it in progress. It was extremely helpful to get feedback from family and friends on this design. Thank you! This final version here is very close to the last one that I posted there. I also developed the second more simple version for some round stickers that are approximately 1" in diameter.

I ordered everything except my notepads and shopping bags from Moo. I did not get any sort of endorsement to mention them in this post, but I do love their products. I was very impressed with everything that I got this month. I can't wait to start distributing these cards. They are so many times more impressive than my old cards.

I ordered my shopping bags through ULine. I didn't shop around a lot for bag prices, but I know a number of sellers and shops who use their bags. I order a number of other products through ULine and have always been impressed with their quality. The bags didn't disappoint. I decide to order the stickers separately because it was considerably less expensive than getting the bags printed.

I'm keeping the same jewelry boxes for 2013. I've been printing my own stickers with text only for the boxes the past year or so. I decided it was time to step it up and get stickers printed that match my other new materials.

I like to include a handwritten note in my Etsy orders. Since I got back into making greeting cards, I've sent a lot of handmade cards. This simply isn't cost effective for me. Ordering printed folded or flat cards wasn't a very cost effective option either. I ended up settling on a note pad. I ordered this through Vistaprint. As you can see, the alignment is a little skewed. It won't be hard to cut off that extra white strip. It's a little irritating but not a big deal.

For the past year or so, I've been including free shipping and contact information cards with my Etsy orders and in my craft fair purchase bags. I've been printing these myself and backing them with card stock. With the number of shows that I plan to do for 2013, this isn't cost effective. What you see above is the front and back sides of a single card that I can use for both Etsy packages and shows. Moo offers two sided printing at no extra charge for all business cards so I spent the same on these cards as I did for my new business cards.

Adjusting My Shipping Costs

I've had the same shipping rates on Etsy since...2009? I was long overdue to update them. Ordering all of these materials was a good wake up call for me to reevaluate and adjust accordingly. I know that a lot of Etsy sellers keep their packages to a bare minimum and as such, as able to offer really low shipping. However, I truly believe that the extra touches are worth it. Hopefully customers will think so, too.

I did my shipping adjustments before I found out about the new increased shipping rates and ended up making a further adjustment for international rates. If you haven't checked out those rates yet and you ship any kind of packages on a regular basis, I highly recommend checking it out ASAP.

Finally, if you haven't taken advantage of the free MOO cards for Etsy sellers offer yet, it's still going! Check out all of the details right here!

Have you ordered new materials for 2013? Share your plans!

getting ready for my first 2012 event

As I mentioned in my post yesterday, one of the biggest things going in this month is an open house in the Chicago area.  It's this coming weekend.  I swore that I wasn't going to do a lot of display or product upgrades for this event, but of course now that I have all of these new ideas floating around, I had to make some of them real.  I shared my new thumb tack and magnet packaging earlier this week, which I will have at the open house.  Here are just a few of the other things that I've been working on for it the past couple weeks.

New Display Banner

Edi very generously did the graphic design work for a new banner.  We coordinated to make the layout, font, and color choices, but she put it all together.  This would have taken me hours, so I'm very grateful for her help.  When she had the final design done, I uploaded it to VistaPrint and ordered a banner.

The blank spaces are for 8 x 10 photos.  I cropped 8 of my photos to 8 x 10 size and had them printed through Target (which was a cheaper option than ordering and shipping with Shutterfly).  We decided that this would be a better option than printing the photos right on the banner because this will allow me to switch them out as my product lines change.

I feel like I've mentioned this 100 times here, but I'll say it again because I know I'll get questions otherwise.  I ordered contact paper and Velcro dots in bulk when I was teaching and still have lots of leftover materials.  That's what I used for my banner.  I covered all of the photos in contact paper and attached them to the banner with Velcro.

Jake is the only one who's seen it in person so far, and he was very impressed.  It will look even more amazing when I have it mounted on the front of my display.  I will definitely get pictures of this at the open house.

New Free Shipping Cards

I send or give out a discount or free shipping card with all of my orders, both online and at shows.  My old free shipping cards were business card sized and very plain.  I just ran through the last set that I'd printed, and it was time for an upgrade.  One thing that I'm really working on this year is building return customers, especially from shows.  I hope that these will help.  (Yep, that code does work all the time.  You can steal it any time you like.)

New Price Signs

Most of these signs are simply for new products or for products with slightly adjusted pricing.  They match many of the signs that I already use, except that these all use the new font that I have on my new banner and free shipping cards.  Here they are matted before I covered them with contact paper.

New Small Button Items

I pushed really hard to get enough of these items ready for my final 2011 shows.  I am going to pace this better for 2012 and just made a handful for this show.  I'll work on making more slowly for spring shows throughout the next couple months.  We were blessed with some sun this week so I was able to take a number of these photos with natural light.

 

New Glass Magnets

I am still in the beginning stages of my glass charms and magnets, but I've found a couple designs that I really like so far so I've been working on a few more sets of those designs.

That's a mean tease, right?  These all have music or flower designs.  I'll get some pictures of them sometime before or at the open house.

Greeting Card Packaging and Display

The biggest investment, both for money and time, for greeting cards has been the packaging and display.  I went ahead and made a full set of tabs for my display box.  As you can see, they are not tall enough to be seen over the card sleeves.  They will be alphabetized so people can find what they need easily enough.  I may adjust them at some point but not for the open house.  At this point, I only have cards for about 5 tabs so it won't be a big issue.

I packaged all of my cards in sleeves with price/description labels.  I bought most of my card packaging materials like these sleeves in bulk through ULINE, and I use address labels for almost all of my shop labels (like the ones on my jewelry boxes).  Eventually I'll have cards in different numbered sets and lots of mix and match price options, but as my inventory is not large enough to do that yet, I'm simply offering discounts for multiple card purchases.  I'll have signs with all of those numbers on my display.

What's Left to Do?

-I'm going to have a basket of $5 or less freebies.  Everyone who attends will get to pick one.  Most of these are ready to go, but I still have a few magnets to finish.
-I got a custom order within hours of creating the open house event on Facebook.  I completed the order (which was for 2 bracelets) and sent her pictures a couple days ago.  She loved them, and yesterday, she ordered 4 pairs of earrings to coordinate with the bracelets.  Those earrings will be one of my main priorities today.  I'll get pictures of all of those pieces up after the open house.
-Then I need to get everything packed up and ready to go!

What have you been working on this week?

Newest Article:

Yep, I got another Valentine's Day article together!

Valentine's Day Desserts: Recipe Ideas

I included this post in Erika's It's a Wrap Link Party - 2/6/2012.