Tuesday, April 16, 2013

the importance of building backlinks

This time last year I wrote a post about building backlinks that was very well received. This is an ever relevant topic that anyone who publishes online should review on a regular basis, so I'm revisiting it today.

I'm not going to spend a lot of time giving details about SEO. There is a wealth of information about this topic already. I'm focusing specifically on the idea of backlinks here. One of the best methods for generating web traffic (blog posts, articles, online listings, etc.) is building backlinks online. I have been working on backlinks for my Etsy shop for over five years, but I stepped up my game when I joined HubPages two years ago. This meant that I added a number of new sites to my regular backlinks rotation. Creating these links is now part of my weekly online routine for my Etsy shop, this blog, and HubPages.

Like many endeavors, building backlinks does not produce instant traffic spikes. It takes time and patience to see results, but the effort is worth it. It is also important not to get overwhelmed. I've included a lot of suggestions here. I did not take all of this on overnight. Pick one or two new things to do and build from there.

  • Facebook and Twitter. Even though other networking sites such as Pinterest have become quite popular, Facebook and Twitter remain two of the big players. If you do not have a Facebook fan page and a Twitter account, I high recommend that you sign up for both and start using them on a daily basis. I use Hootsuite to schedule almost all of my posts for both of these sites at least 24 hours in advance, which is great for my time management. It also allows me to target peak traffic times (which you can track through Google Analytics). I have my two accounts synched so the live posts that I make from Facebook automatically post to Twitter. Additionally, I use Networked blogs to post my blog posts to Facebook automatically (which means that they go right to Twitter as well).
  • Pinterest. Pinterest has been one of my top five traffic sources on HubPages for over a year now. For some articles, it's the number one traffic source. Pinterest is not for all types of content, but if you write about fashion, crafts/DIY, cooking, parenting, holidays, and/or education, it can be an amazing traffic source.
  • Google+. Google+ has become popular for niche communities who make use of certain communities and tag features. It's considerably less cluttered than Facebook or Twitter. I don't get a ton of traffic from Google+, but I get regular shares and clicks there,
  • RedGage. I've been sharing long enough on RedGage to conclude that I'm not likely to make a lot of money there. However, the views that I get through my RedGage shares do allow me to generate income elsewhere, especially on HubPages.
  • Stumbleupon. Stumbleupon has a toolbar share button like Pinterest, which makes it very easy to link content. I get significantly more traffic there than any other bookmarking site, and it's by far the easiest one to use, so it's the one that I use pretty much exclusively these days.

  • Forums. I get a lot of traffic from Etsy forums (i.e. team threads) and HubPages Facebook groups. It's important to find relevant forums where you plan to participate regularly and to avoid spamming with excessive posting.
  • Advertisements and button swaps. Do you have buttons on other blogs either through paid ad spots or button swaps?  Hopefully people are clicking on them!
  • Internal links. It is important to link within your own content to keep people revisiting older material. If you refer back to an old post, include a link for it.  Some people use the Linked Within tool that creates the "You may also like..." section at the bottom of blog posts.
  • Comments. One of many reasons why it's important to leave comments on blog posts and articles is that it creates backlinks for you.
  • Blog rolls. Personally I read all of the blogs that I like to follow through my blog roll within my own blog (see the right sidebar) instead a link tool.  These blog rolls create links for other bloggers.  If you have great content that people want to read every day, they'll include you in their own rolls.
  • Blog memes. Popular link ups such as Scavenger Hunt Sunday, Delicately Constructed Friday, and Alphabe Thursdays are a great way to build blog traffic and can be a lot of fun.

Am I missing something important?  Share your other sites and strategies for creating backlinks!


  1. This is an awesome post - and so important to understand. Building backlinks definitely doesn't happen overnight and takes quite a long while to really see the benefits in it, but even after a year and a half on HubPages and 6 months into my own website, I can already see a difference.
    Thanks for sharing this. ;)

  2. Twitter and Pinterest for sure! I think commenting on a variety of blogs is another great method, and every once in a while I make it a point to branch out and "meet" some new people.

  3. Back links are a very important part of having an online presence. I don't have a ton of links, but I always try to link to other posts or to my new items on Etsy though my blog.

    Paige has a good point about commenting on other blogs as well.

  4. I use FB & Twitter, and some of the other backlinks presented here, but you still give information here that is new for me. Thanks!

  5. Excellent post with great ideas for backlinks. I need to work on backlinking more, as it does make a difference. Thanks for sharing your tips!

  6. Thank you for this! SEO is something I am still trying to understand and your explanation helped out a lot! :)

  7. Great info! I've really got to work on FB and Twitter -- I use them but not like I should, especially my FB page. Thanks for the hints!

  8. I think it's about time I try to understand more of this stuff and work on it. Thanks for this info Rose!

  9. I think that Blog Memes are about the most helpful for me. I get lots of traffic through AlphabeThursday and Glue it Tuesday! And of course our thread. I love Google+ and it's so easy. Maybe I should look into backlinking through Stumbleupon... Thanks for the suggestions {:-D

  10. Submitting content to & getting mentioned on crafty sites is always good - here is one I get a lot of traffic from - http://www.tipjunkie.com/ & my projects featured are all years old.

  11. Great info. I'm comfortable with FB and Twitter and Pinterest, and I have some Google+ links, but I should maybe check out Stumbleupon.

  12. Although I'm not a huge fan of Facebook or Twitter I do understand it's important to gain new visitors and potential buyers. I get a lot of traffic from Pinterest and a number of new readers via Google+.
    Like LeAnn I should check out Stumbleupon!

  13. Great information here! It is so important. I get a lot of traffic and have had sales in my Etsy shop coming from Facebook, Pinterest, and Flickr. I have a Stumbleupon page, but haven't done much with it... Maybe I should revisit that. Thank you for sharing this with us.

  14. I have noticed that many blogs do not allow links to be included in comments--and this is true of my own blog--because this can sometimes result in spamming. These other methods of including links are constructive alternatives.


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